The famous “EAT MOR CHIKIN” campaign has become one of the most successful ad campaigns in fast-food history. The key to it all: Keep renegade cows who can’t talk or spell (or do much of anything) fun, fresh, and relevant.
It was my honor to create 4 of the most successful calendars in the history of, well, calendars. Each sold close to 2 million copies (almost twice as many as the Sports Illustrated Swimsuit Calendar).
