Todd is a quiet killer. As in “he comes up with killer creative.” He’s responsible for work that art directors anywhere in the world would, well, kill for: The Home Depot, Bridgestone, Sub-Zero/Wolf, Land.com, The Atlanta Falcons, The SEC, Johnsonville Sausage, and See’s Candies. Big brands, big accolades – but to Todd, no big deal.

Being a low-key guy whose work speaks loudly is just one of the ways Todd is a man of contrasts. Raised on a cattle ranch in East Texas, he never imagined he’d spend a large part of his career saving cows through the Chick-fil-A “Eat Mor Chikin” campaign. Call it divine bovine intervention.

These days, Todd and his wife, Leslie, are raising two daughters – Olivia and Sloane – on the outskirts of Dallas. “The girls dabbled with horses for a while, but thankfully, there’s no livestock in our lives now. Just a lot of wrangling.”

creative director / art director

todd tucker

experience

Poke The Bear, Dallas, TX
Co-founder, Creative Director, Art Director
Jan. 2023 – Present

  • Built an award-winning creative agency from the ground up.

  • Created national ad campaigns featuring TV, social, digital, and print for a variety of clients, as well as brand identity and brand standards, websites, and collateral.

  • Hired, inspired, directed, and managed teams across multiple disciplines, including Creative, Strategy, PR, Media, and Analytics.

  • Gained 15 new clients in under 2 years, including See’s Candies, Johnsonville Sausage, Land.com, Nature Nate’s Honey, Go Bowling, Merry Maids, and RD1 Bourbon.

The Richards Group, Dallas, TX
Group Creative Director, Art Director
15+ years

  • Led a creative group responsible for over a dozen accounts, including The SEC, The Atlanta Falcons, Charles Schwab Trading Services, QuikTrip, Discount Tire and DISH Network.

  • Worked for over 10 years on the Chick-fil-A account, winning numerous accolades and saving the lives of countless cows.

  • Concepted, sold, and produced work for nearly every client at the agency, including Jeep, Ram, Bridgestone, MD Anderson, The Home Depot, Sub-Zero/Wolf, Shiner, Amstel Light, and Fruit of the Loom.

skills

Authoring, crafting, selling, and preserving “the Big Idea.”

Strategic storytelling and brand personality development.

An elite level proficiency in design, art direction, typography, and copywriting.

All the necessary computer skills: the entire Adobe Suite, MS Suite, Google Workspace, PowerPoint, Keynote, and a variety of AI tools.

All the necessary human skills: leading by example, listening, collaborating, reading the room, learning the why behind the what.

education

Texas A&M University – Commerce
Master of Science in Art

Stephen F. Austin State University
Bachelor of Fine Art,
magna cum laude